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Information pursuant to EU Regulation 2016/679 ("GDPR")



When you use our services, you accept that our company collects some of your personal data.
Below you will find what data we collect, why and how we use them.

We treat two types of data: the data provided by the user and the data we collect automatically


If you are a private:
when you register yourself we ask you to provide us with some data that you need for using our services and that we need for managing orders.

These are, for example:

  • address, email and password
  • surname and name
  • date of birth
  • sex
  • city or municipality of reference
  • telephone number

As part of using of this service, you can use “Comments”, “Messages” and “Chat” functions to communicate with the other users or with our Customer Service respectively.

Third party data
If you give personal data of third party, you must be sure that these individuals have been adequately informed and have consented to the related processing in the manner described in this statement.

Data of minors 16 years
If you are under the age of 16, you cannot provide us with any personal data, nor can you register on, and in any case we do not assume any responsibility for any false statements that you provide.
In the case we notice the existence of untruthful declarations, we will proceed with the immediate cancellation of any personal data acquired.

If you are a professional or a company
When you create a professional account you are asked to provide us with some data:

  • company name, VAT number, contact name, email address, telephone number
  • other data: complete address and any other shipping address.


We collect the following data through the services you use:

  • technical data: for example, IP address, type of browser, information on your computer, data relative to the current (approximate) location of the instrument you are using;
  • data collected using cookies or similar technologies: for more information, please visit the Cookiesection.


We use the data collected to offer you our service every day, to inform you about our commercial activities or to propose you a more personalized service in line with your interests.

1.1. To guarantee you the access to our services and improve their delivery
We use your data to guarantee you the access to our service and their delivery, including:

  • registration and creation of the reserved area
  • execution of purchase orders
  • use of wish lists and product comparison
  • direct contact with the Customer Service
  • activities of an administrative, financial or accounting nature, such as those relating to purchases, payment and possible recovery of credit, printing invoices, reorganization, etc.
  • revision of the personal data and of the authorization to receive extra services.

These treatments are necessary at Labelshop to properly deliver the services to the users who register.

We also use your data to improve and implement the service, through the following treatments:

  • communications relating to services similar to those used by you
  • market research, optional surveys and activities of the degree of user satisfaction

These treatments are based on the legitimate interest of the Data Controller (point 3.1) that can oppose at any time.

1.2. To inform you about our commercial activities
We use the data collected, if you have expressly provided your consent, to inform you about promotional activities that may interest you.
In particular, we use them for:

  • communicate you promotional, commercial and advertising activities on events, initiatives or partnerships of, by e-mail, sending SMS or push notifications; only if you are a professional, for phone calls through operator, customer care service consisting in the offer of dedicated services at the sales and after-sales
  • perform analysis and reporting activities related to promotional communication systems, such as the detection of the number of open e-mails, clicks made on links within the communication, the type of device used to read the communication and the relative operating system or the list of un-subscriptions to the newsletter.

1.3. To offer you a personalized service
We process the data collected, if you have expressly provided your consent, to analyse your habits or consumption choices in order to propose an increasingly personalized service and in line with your interests and to improve our commercial offer. These analyses are not in any case related to an automated decision-making process.

The provision of personal data is obligatory only for the processing necessary for the provision of services offered (any refusal makes it impossible to use the service); it is optional for promotional and profiling purposes and any refusal to give consent does not have negative consequences on the provision of the service offered on the website and its applications.


3.1. Data controller
The data controller is DIMATICA s.r.l. in the person of its legal representative, with registered office in Palma Campania (NA), Via Trieste, 211 –  VAT number 10209381218

The data controller uses the data processors to achieve the purposes specified in (Point 1) and the Data Protection Officer (DPO) to oversee the protection of personal data.

For each request related to your personal data, compare the next one (Point 3.2).

3.2. Data Protection Officer (DPO) and contact info
The responsible for the protection of personal data (Data Protection Officer) pursuant to art. 37 of the GDPR is Mr. Michele Dello Iacono.

We remind you that you can contact the DPO at any time and send any question or request concerning your personal data and the respect your privacy by writing to

3.3 Subjects to whom personal data may be disclosed
The data collected as part of the provision of the service may be communicated to:

  • companies that perform functions that are strictly connected and instrumental to the operations - even technical - of Labelshop services, such as suppliers that provide services for the revision and verification of published articles, suppliers of direct marketing services and customer care, companies that provide storage, administrative, payment and billing services, associated companies that provide technical components for the provision of some service features
  • entities and administrative and judicial authorities by virtue of legal obligations.

Your personal data may be transferred outside the European Union to be processed by some of our service providers. In this case, we make sure that this transfer takes place in compliance with current legislation and that an adequate level of personal data protection is guaranteed based on an adequacy decision, on standard clauses defined by the European Commission or on Binding Corporate Rules.

Under no circumstances do we transfer or sell personal data to third party.


4.1. Access to personal data from your private area and revocation of consent (opt-out)
You can, at any time, view your personal data in your private area. Log in to your account and click on "My Personal Data" section.

Remember that you can revoke the consent you have provided at any time by accessing your reserved area and removing the related flag.

4.2. Export and cancellation of the processing of personal data
To export your personal data (takeout) or request cancellation, you can send a request to the email address from the mailbox you registered with.

Your personal data will be exported within 30 days or, in case the export becomes particularly complex, within three months.

The cancellation will be carried out in the scheduled technical times and in accordance with the retention period specified in the following (Point 5)

4.3. Exercise of your rights
Any physical person who uses our service can:

  • obtain from the owner, at any time, information about the existence of personal data, the origin of the same, the purposes and methods of treatment and, if present, to obtain access to personal data and information referred to in Article 15 of the GDPR
  • request the updating, rectification, integration, deletion, limitation of data processing if one of the conditions provided for in Article 18 of the GDPR occurs, the transformation into anonymous form or blocking of personal data, processed in violation of the law, including those that do not need to be kept for the purposes for which the data were collected and/or subsequently processed
  • object, in whole or in part, for legitimate reasons, to the processing of data, even if pertinent to the purpose of the collection and processing of personal data provided for the purposes of commercial information or sending advertising material or direct selling or for completion market research or commercial communication. Each user also has the right to withdraw the consent at any time without prejudice to the lawfulness of the treatment based on the consent given before the revocation
  • receive personal data, provided knowingly and actively or through the use of the service, in a structured format, commonly used and readable by automatic device, and transmit them to another data controller without impediments
  • propose a complaint with the Italian Data Protection Authority

We remind you that for any question or request concerning your personal data and the respect of your privacy you can write to the address

The retention of personal data will be in paper and/or electronic/informatics and for the time strictly necessary for the fulfilment of the purposes referred to in (Point 1), respecting your privacy and current regulations.

For purposes of analysis directed to the development and improvement of the service, the personal data of the user may be subject to a retention period of 36 months.

For direct marketing and profiling purposes we keep your data for a maximum period equal to that foreseen by the applicable legislation (respectively equal to 24 and 12 months).

Invoices, accounting documents and transaction data are stored for 11 years under the law (including tax obligations).

In the case of the exercise of the right to be forgotten through the request for explicit cancellation of personal data processed by the owner, we remind you that such data will be kept, in a protected form and with restricted access, only for purposes of ascertainment and repression of crimes, no more than 12 months from the date of the request and subsequently they will be securely deleted or anonymised irreversibly.

Finally, we remind you that for the same purposes, the data relating to electronic traffic, excluding the contents of communications, will be kept for a period of no more than 6 years from the date of communication, pursuant to art. 24 of the Law n. 167/2017, which implemented the EU Directive 2017/541 on anti-terrorism.

The data are collected by the subjects indicated at (Point 1), according to the indications of the relevant legislation, with particular regard to the security measures provided by the GDPR (Article 32) for their processing by means of IT, manual and automated tools and with logic strictly related to the purposes indicated in (Point 1) and in any case in such a way as to guarantee the security and confidentiality of the data.

In compliance with applicable regulations, a system of anti-spam verification on e-mail communications is active. The data entered may be verified for the sole purpose of identifying illegal activities or contents that do not comply with the General Conditions of the Service, but will not be processed or communicated for commercial or promotional purposes.


7.1. Messages, Comments and Chat
The Messages and Chat functions are respectively aimed at an immediate communication between:

  • users of the site interacting and Customer Service exclusively for assistance or Customer Care related to the products or services offered by us.

    The Comment functions are respectively aimed at an immediate communication between:
  • users who have had purchase experiences and want to share them publicly with site visitors.

    The use of the Comments service implies the possibility that the user's identity and related contents are made known.

We reserve the right to exclude from the service Comments all those who do not observe the rules and/or do not respect the purposes defined for the use of the service, as well as all those who adopt incorrect and/or non-respectful behaviour.

7.2. Surveys
We may ask you, the willingness to participate in surveys or to leave a comment aimed at the purpose of knowing your opinion and the degree of satisfaction with regard to the products and services provided. These surveys can be carried out directly by us or by external companies that perform these services.

Within the surveys you may be asked, optionally, to provide an e-mail address in order to receive news and information about our products or services.

We remind you that participation in surveys is completely optional and that you can always oppose to this treatment.

7.3. Location
When you use Labelshop applications and services with active location tracking, we may collect and process information about your current (approximate) location. This data is processed anonymously, in a format that does not allow the user to be personally identified and it is used for the sole purpose of facilitating the use of some position-based service features. You can activate/deactivate location services at any time by accessing your browser and/or device settings as follows: 


  • Desktop
    go to "Preferences"> "Websites"> "Location" and remove from the list
  • Mobile
  • go to "Preferences"> "Privacy"> "Location" and disable the location for Safari


  • Desktop
    open Chrome chrome://settings/content/location and remove from the list
  • Mobile
    open Chrome and select “Site Settings”> “Location” and remove from the list


  • Desktop and mobile
    open Firefox and go to the address about:preferences#privacy, search for “Permission” > “Location” > “Settings” and remove from the list


Internet Explorer

  • Desktop
    open Internet Explorer, click on the "gear" icon and select "Internet Options" in the privacy panel, under the Position item, click on the "Delete Sites" button

7.4. Search engine

The information relating to any comments posted on Labelshop will be visible in the searches made in the internal search engine and may be made available to third party search engines as it is allowed to index the contents by third party engines. In the event that the page related to the comment has already been removed from the site, it is possible that the cached copy will remain in the search results for a few days. The search results are not managed by, but the user can report the removal of the page and request the update of the cached copy directly to the third party search engine.

This information may be subject to change. If substantial changes are made to the use of data of the user by the Owner, the latter will notify the user by publishing them with the maximum evidence on their pages or through alternative or similar means.